All Q-Park communications should be clear and concise, and easy to understand at a glance - for visuals, and on first reading for texts. Follow your country/language ‘plain language’ guidelines.
Use inclusive language so not to offend
Use the active voice to communicate in a direct, concise and dynamic tone
Be positive and emphasise what can be done
Give credit for sources and images used and respect copyright
Writing for the digital world
Text for web pages should be brief and to the point.
One page deals with a single topic or one specific key word
Use maximum 200-250 words per screen, yet provide complete information
Use short sentences but do not oversimplify
Website visitors scan rather than read.
Structure the information using headings and subheadings
Always mention in the 1st heading of your text the key word of the page
Ensure that headings, paragraphs and colours are used consequentially
Use bullets to convey information concisely
Use FuturaTDem to emphasize (never bold)
Make the text inviting and attractive:
Use the key word of the page in the title
When placing links in text, inform visitors what they will find
Use this checklist before publishing or sending out anything you have written.
Is the spelling and grammar correct, use the spelling checker but don’t rely on it
Is the text well structured and logical
Is everything covered
Is the content accurate
Is the level of detail appropriate
Is there irrelevant information that can be omitted
Is the communication: