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  3. Effective communication is crucial
  4. Corporate language is British English
  • Brand Identity
    • Brand voice & Tone of voice
    • Effective communication is crucial
      • Accessible communication
      • Corporate language is British English
      • Local languages

Corporate language is British English

At Q-Park, British English is our corporate language. We have chosen this English variant as it most commonly used in Europe and is also the language used in two of our country organisations.

  • Home
  • Brand Identity
    • Brand voice & Tone of voice
    • Effective communication is crucial
      • Accessible communication
      • Corporate language is British English
      • Local languages
  • Visual Identity
    • Logo
      • Logo with pay-off
      • Logo with add-on
      • Logo and shapes
      • Logo and names
      • Logo and co-branding
    • Colour
      • Primary colours
      • Secondary colours
      • Charts & Graphs
      • RGB overview
    • Typography
      • Primary typeface
      • Secondary typeface
    • Icons
    • Programme logos
      • SMP
      • PaSS
  • Real Estate
    • House style manual
      • Colour concept
      • Parking layout & routing
      • Transparency
      • Lighting concept
      • Car entrance
      • Parking equipment
      • Internal signage
      • Pedestrian entrance
      • Typical house style elements
    • Customer Guiding System
      • Procedures
      • Design consideration
      • Descriptions
      • Housestyle elements
    • Partnership signage
    • EV-charging points manual
      • External signage
      • Internal signage routing
      • Internal signage at EV-charging points
      • Floor markings at EV-charging points
    • Mobility Hub signage manual
      • Content
      • 1. Introduction
      • 2. Vehicle Entry
      • 3. Pedestrian Entrance
      • 4. Services
      • 5. Specials
      • 6. Appendix
    • A1 frames
  • Stationary
    • Digital stationary
      • Content Management Systems
      • Microsoft Office
      • E-mail
    • Printed stationary
      • Letterhead
      • Envelopes
      • With complements
      • Business cards
  • Communications
    • Guidelines
      • Digital guidelines
      • Tangible guidelines
    • Conventions for visuals and the logo
      • Use Q-Park colours
      • Q-Park icons
      • Visuals included in writing
    • Tone of voice and Writing guidelines
      • Writing about Q-Park
      • Writing for Q-Park
      • Writing recommendations
      • Quality check
    • Corporate English style guide
      • We write EU English
      • Which spelling variant
      • Punctuation
    • Tools
      • Shutterstock
      • PresenterMedia
      • Idefix (Q-Park drive T)
    • Q-Park terminology
    • MarCom Code
    • Tone of voice
  • PR
    • Protocol
    • Guidelines
      • Guideline for approval
      • Guideline for consistency
      • Guideline for case story
  • Photography
    • Commercial
    • Parking facilities
    • Guidelines
    • Photos on IDEFIX
    • Photo resolution
    • Rights and consent
      • Consent form employees
      • Consent form public
  • Appendices
    • Brand Identity don'ts
      • Logo don'ts
      • Visual don'ts
    • Brand Points
Q-Park
  • Glossary
  • Colophon
This is an interactive version of the Q-Park Brand Identity Manual.
Please e-mail sacha.oerlemans@q-park.com for any queries, marketing collateral and/or comments.
 
©2025 Q-Park BV, published under own management. All rights reserved.

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Corporate language is British English

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