Photography for commercial purposes

Images

Style images: movement, dynamic, open, bright, honest, real-life

• Parking facility: clear, clean, bright, not empty.

• Persons: people preferably do not look straight into the lens but appear to be photographed ‘in passing’, as a reportage photography.

  • If an image of a person accompanies an article that is not about that person, then they must be unrecognisable.

  • The image may be dynamic (motion-blurred) to achieve this.

  • Images of large crowds may be sharp.

Dos

• Place multiple images flush against one another, or with a space in between that continues logical alignment.

• Images should always be aligned.

• Images may be placed flush against (not overlap) the red bar.

• Detached images are allowed to be placed anywhere in the type area.