Visuals included in writing
Visuals of all types can be used to clarify information or a concept that is complicated to explain in words. Use photos, infographics, tables, charts and graphs where applicable.
To have an infographic redrawn in house style, please contact Corporate Brand & Communications
Take note of the following dos and don’ts when including visuals in your text.
Download dataDo | Don’t |
|---|---|
Leave white space around a visual element. We call this the ‘safe zone’. | Place text over a visual element as this detracts from the readability |
Use icons and visual elements with right-angled corners. This emphasises our brand image. | Use icons or visual elements with rounded edges, shadows etc. This would detract from our brand image |
Always add a caption or title.
| |
Always state the source and credit the copyright holder. |