Commercial posters
In graphic design a grid is a structure that consists of a series of guide lines which are used to structure the content. The grid provides a frame on which the designer can place the graphic elements (images, letters, paragraphs) in an easy to process and well-thought-out manner.
For poster design we have developed a grid in which messages can be placed at various levels. We have developed several basic grids for communicating various different types of messages.
Here we make a distinction in brand, USP, campaign, information and pricing,
Figure 55 Basic poster grid
Basic poster grid - three levels
We have defined three levels for posters:
main message only
main message with subheading
main message with subheading and body copy for extra information
The size of the main visual is at least half of the poster height.
I.e. the three levels of information are never more than half of the poster height.
Figure 56 Basic poster grid - three levels
Download Adobe InDesign template Poster - red title bar
Download Adobe InDesign template Poster - red title bar - black subtitle
Download Adobe InDesign template Poster - red title bar - black subtitle - body copy
Basic poster grid with call-to-action
Next to the basic poster grid including three levels, we've developed grids to include co-branding and call-to-action (CTA).
Figure 57 Basic poster grid - CTA
Download template Adobe InDesign template CTA
Basic poster grid with co-branding
In some circumstances the Q-Park logo may be required in combination with the name or logo belonging to a commercial partner. Click here for co-branding guidelines.
Figure 58 Basic postere grid - co-branding
Figure 59 Poster example - Brand message
Figure 60 Poster example - USP message
Figure 61 Poster example - Campaign message
Figure 62 Poster example - Informative message
Figure 63 Poster example - Prices & Services
