Q-Park Brand IdentityBrand IdentityBrand Identity
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Digital stationary

Always use the Q-Park templates when creating documents in Word, Excel and PowerPoint. These contain all the Brand Identity elements described elsewhere in the Q-Park Brand Identity.

  • Home
  • Brand Identity
    • Brand voice & Tone of voice
    • Effective communication is crucial
      • Accessible communication
      • Corporate language is British English
      • Local languages
  • Visual Identity
    • Logo
      • Logo with pay-off
      • Logo with add-on
      • Logo and shapes
      • Logo and names
      • Logo and co-branding
    • Colour
      • Primary colours
      • Secondary colours
      • Charts & Graphs
      • RGB overview
    • Typography
      • Primary typeface
      • Secondary typeface
    • Icons
    • Programme logos
      • SMP
      • PaSS
  • Real Estate
    • House style manual
      • Colour concept
      • Parking layout & routing
      • Transparency
      • Lighting concept
      • Car entrance
      • Parking equipment
      • Internal signage
      • Pedestrian entrance
      • Typical house style elements
    • Customer Guiding System
      • Procedures
      • Design consideration
      • Descriptions
      • Housestyle elements
    • Partnership signage
    • EV-charging points manual
      • External signage
      • Internal signage routing
      • Internal signage at EV-charging points
      • Floor markings at EV-charging points
    • Mobility Hub signage manual
      • Content
      • 1. Introduction
      • 2. Vehicle Entry
      • 3. Pedestrian Entrance
      • 4. Services
      • 5. Specials
      • 6. Appendix
    • A1 frames
  • Stationary
    • Digital stationary
      • Content Management Systems
      • Microsoft Office
      • E-mail
    • Printed stationary
      • Letterhead
      • Envelopes
      • With complements
      • Business cards
  • Communications
    • Guidelines
      • Digital guidelines
      • Tangible guidelines
    • Conventions for visuals and the logo
      • Use Q-Park colours
      • Q-Park icons
      • Visuals included in writing
    • Tone of voice and Writing guidelines
      • Writing about Q-Park
      • Writing for Q-Park
      • Writing recommendations
      • Quality check
    • Corporate English style guide
      • We write EU English
      • Which spelling variant
      • Punctuation
    • Tools
      • Shutterstock
      • PresenterMedia
      • Idefix (Q-Park drive T)
    • Q-Park terminology
    • MarCom Code
    • Tone of voice
  • PR
    • Protocol
    • Guidelines
      • Guideline for approval
      • Guideline for consistency
      • Guideline for case story
  • Photography
    • Commercial
    • Parking facilities
    • Guidelines
    • Photos on IDEFIX
    • Photo resolution
    • Rights and consent
      • Consent form employees
      • Consent form public
  • Appendices
    • Brand Identity don'ts
      • Logo don'ts
      • Visual don'ts
    • Brand Points
Q-Park
  • Glossary
  • Colophon
This is an interactive version of the Q-Park Brand Identity Manual.
Please e-mail sacha.oerlemans@q-park.com for any queries, marketing collateral and/or comments.
 
©2025 Q-Park BV, published under own management. All rights reserved.

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