Brand voice & Tone of voice

Our Brand Voice is the core of our brand’s personality. It must be consistent across all content and all channels.

Our Tone of Voice expresses the mood and feeling of the voice, and may change depending on the context. For example, we write to customers in e-mails and social media in a friendly and informal tone of voice, while our writing in our financial and annual reporting is a little more formal but remains clear, compelling and concise.

In this guide, we explain the Q-Park Brand Voice and Tone of Voice and how best to write in Q-Park style.