Tone of voice and Writing guidelines

At Q-Park, we write in a business-friendly tone of voice. We talk to the reader. This means the message should meet the recipients’ needs, whether they are a customer, a partner or a prospect.

In this style guide we explain our preferred writing style and tone of voice, and how we work with visual elements, including space, to convey our message to customers, prospects, business partners and colleagues.

Q-Park is about space – space for parking. So, we also use a lot of space in our communications. Space in your communications reflects the space we offer in our parking facilities.