Press protocol
As we are listed on a semi-public stock exchange and we have many bond investors with a variety of needs and questions, we need to ensure that the board and our shareholders are not ‘surprised’ by what’s happening in the group – the following:
Please present any external communication you are planning to publish – prior to its publication - to the Corporate Communications Manager. This includes external communications by third parties about Q-Park too.
Proactive: includes but is not limited to news items, press releases, social media messages.
Reactive: includes but is not limited to quotes, statements, responses, inquiries, interview requests.
Third party:
Please wait for a ‘go-ahead’ prior to publication.
If the go-ahead is needed urgently, call or WhatsApp the Corporate Communications Manager
Of course, it is related to what may be deemed sensitive but that will be a learning curve
That’s why for now I ask for all relevant external communication
I.e. not job offers and the like … more about partnerships, parking facilities … news on your websites, press releases … that kind
If you are unsure about what needs to follow this protocol (and what not) … it is better to be safe than sorry, so share more (not less).
If this protocol needs to be forwarded to other colleague(s), please do so and inform Corporate Communications Manager as to whom needs to be included for future reference.
The following external messages are exempt from this protocol:
Promotional (i.e. pre-booking campaign, app campaign, …)
Operational (i.e. road is closed, parking decks are closed for renovation, …)
HRM (i.e. job openings, employee social activities, ...)